CYPRESS ADVOCACY REPRESENTATIVE CASE STUDIES

Corporate Client
A large regional bank was concerned about how financial services reform might impact its operations and performance, which remained relatively strong through severe turbulence within the banking system. Cypress Advocacy, working with the bank's personnel, created and executed a plan to promote the stability and utility of the bank among third-party stakeholders (consumer groups, industry trades, regulators, and Congressional offices) with the goal of building a network beyond the bank that would serve to warn it of emerging policy threats and to assist in advocating against adverse policy positions.

Institutional Investor Client
Cypress Advocacy was retained by a private equity client interested in buying distressed bank assets. The Advocacy team engaged Treasury, FDIC, Federal Reserve and OCC personnel to gather intelligence on their processes and programs for TARP, CPP, TLGP, and PPIP. After the new programs were introduced and withdrawn, Cypress Advocacy concluded and recommended that the client focus on the resolution and receivership process at the FDIC as the most fruitful target for private investment. The Advocacy team's targeted investment strategy recommendation saved the client both time and money as it moved forward in its investment process.

Coalition Client
After striking the Gulf Coast, Hurricane Katrina became the costliest natural disaster in American history. The U.S. Department of Treasury's New Markets Tax Credits (NMTC) program was specifically designed to incentivize long-term, private-sector capital investments in small businesses and real estate developments in economically distressed neighborhoods in urban and rural communities. A coalition of financial institutions participating in the NMTC program engaged Cypress Advocacy to encourage Congress to enact a supplemental allocation of NMTC specifically targeted at the federally designated Gulf Opportunity Zone (G.O. Zone), which encompassed areas impacted by Hurricane Katrina and Hurricane Rita. Cypress Advocacy effectively made the coalition's case to key Members of Congress on the House and Senate tax writing committees, as well as to key officials at the Treasury Department. Congress enacted a supplemental $1 billion NMTC allocation for the G.O. Zone.