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corporate strategy
It's difficult to do business in Washington, DC these days without encountering a “strategist.” Every lobbyist is a strategist, and every public relations person is a communications strategist.
Most lobbying, public relations, grass roots, and polling firms offer services that are best described as tactics. While important, these tactics and firms comprise what we view as the “Influence Industry,” an industry that provides important access and insight to policymakers but does not develop solutions with the corporate and financial objectives of an individual client in mind.
Likewise, we believe that corporate strategy consulting firms have too narrow a focus because they fall short of examining public policy and its associated risk. Operating with a market focus, corporate strategy firms largely overlook the legislative and regulatory risks their clients face and commit little to building the in-house expertise needed to evaluate those risks.
Companies demand a more complete and integrated strategic planning process.
Cypress Advisory is the missing link for many regulated companies. We combine market understanding, intellectual rigor, and expertise of legislative and regulatory risk to deliver solutions for our clients. We integrate our clients’ corporate strategies and their attendant political risks to develop a comprehensive plan for maximizing profits.
We view political risk as the probability that changing laws or regulations will create loss or change for a client. Our partners assign probabilities to possible political outcomes and model the resultant scenarios for our clients. Cypress Advisory seeks to anticipate, measure, and manage these changes for our clients.
Cypress Advisory does not lobby; we consult. We specialize in advising companies of the political, legislative, and regulatory risks affecting their corporate strategies.
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